Group dating service Compa sponsors new entertainment blog site Hecklerspray
Compa.co.uk has agreed a fixed fee to take a tenancy slot on hecklerspray's homepage for the rest of 2005, with the aim of driving traffic and generate new sign-ups for its UK group dating service.
London-based hecklerspray.com is billed as a blog site for “discerning entertainment fans” and currently generates revenues via advertising, affiliate marketing and sponsorships. The agreement with Compa represents the site’s first fixed tenancy deal.
hecklerspray said it generated 180,000 unique user sessions in its first month in May.
"We talked about a CPM deal but felt that a fixed tenancy would allow us to benefit from hecklerspray's rapid growth, while providing some upfront cash for what is a new start-up," said Compa CEO Ed Fitzhugh. "It is an arrangement that works for both of us."
Hecklerspray editor Stuart Heritage said: "It made a lot of sense do agree a tenancy deal with Compa. We've got a few partnerships in place and more in the pipeline, both for hecklerspray and for other commercial blogs in the offing."
Formed in November 2004, Compa became the first company to introduce the group dating concept to the UK. It allows groups of users to search for like-minded groups to arrange a night out in order to meet new friends.
via NetImperative
London-based hecklerspray.com is billed as a blog site for “discerning entertainment fans” and currently generates revenues via advertising, affiliate marketing and sponsorships. The agreement with Compa represents the site’s first fixed tenancy deal.
hecklerspray said it generated 180,000 unique user sessions in its first month in May.
"We talked about a CPM deal but felt that a fixed tenancy would allow us to benefit from hecklerspray's rapid growth, while providing some upfront cash for what is a new start-up," said Compa CEO Ed Fitzhugh. "It is an arrangement that works for both of us."
Hecklerspray editor Stuart Heritage said: "It made a lot of sense do agree a tenancy deal with Compa. We've got a few partnerships in place and more in the pipeline, both for hecklerspray and for other commercial blogs in the offing."
Formed in November 2004, Compa became the first company to introduce the group dating concept to the UK. It allows groups of users to search for like-minded groups to arrange a night out in order to meet new friends.
via NetImperative
posted by forexdude at 6/04/2005 07:17:00 AM
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