How relevant is Google Adsense and Yahoo's Publisher Network Ads

How relevant is Google Adsense and Yahoo's Publisher Network Ads


With some of the Yahoo employees running Yahoo Publisher Network (YPN) ads on their blogs, I thought it would be interesting to compare relevancy between

YPN and AdSense and see how the two compare.

I compared the ads by seeing the ads displayed on the blog entries - selecting entries where ad inventory would not be an issue - and then using the

Google AdSense Preview tool to compare YPN against the ads that AdSense would serve on the same page, then took screenshots

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