3 using MSN Messenger for branding

3UK announced that it is sponsoring MSN Messenger in the UK and is the first mobile operator to use the MSN Messenger Theme Pack product as a brand out-reach device. 3's brand personality comes alive in the form of Critters, 3's cartoon characters created by Meme Digital, in a variety of ways - as wallpapers, emoticons and brand new animated "Winks".